Local SEOfor contractors,checked againstthe real map

Central Texas research · updated Sep 30, 2026

Local SEO for contractors, checked against the real map

Your work. Your towns.

I search the jobs you want in the towns you work, record what comes up, and show you what is missing on your site and Google profile. The audit is free and recorded on video.

Get the free audit

$0 · no automated report

Leander, Cedar Park, Round Rock and Georgetown.

roofing contractor round rock Local results

A

Austin Roofing Company

Roofing contractor · Round Rock

service page ✓

B

Summit Roofing

Roofing contractor · Round Rock

service page ✓

C

KangaRoof

Roofing contractor · Round Rock

service page ✓

Example audit

demo data

Service page for Round Rock Missing

Business details search tools can read Missing

Profile names your services Partial

Phone and address match everywhere OK

Leander

Cedar Park

Round Rock

Georgetown

What I found in Central Texas

Franchises get the basics right on every location. A third of independent contractors don't.

I checked 52 contractor websites and franchise location sections across roofing, remodeling, HVAC, plumbing and land clearing in Leander, Cedar Park, Round Rock, Georgetown and Hutto. These are fixable gaps, not proof of calls or jobs.

See who showed up in local searches

Business labels in the code

Independent sites 66%

25 of 38 sites · 34-point gap

Franchise sections 100%

14 of 14 sections

Pages for a service and town

Independent sites 63%

24 of 38 sites · 37-point gap

Franchise sections 100%

14 of 14 sections

Independent Franchise Gap to franchise Every bar uses the same scale: 0% to 100%.

Research notes How these websites were checked

52 selected records, September 30, 2026

Research checked: September 30, 2026

Some independent sites were missing these basics. This selected sample compares whole sites with franchise location sections. It does not prove more calls or jobs.

Open the full-size chart

Who appeared in five local searches

Four Semrush local pack snapshots and one Google Maps list, checked Sep 30, 2026. Visibility only, not calls or jobs.

Search and city

Businesses in source order

Average Google reviews

Reported type

Dedicated service page

Roofing contractor

Round Rock

1 Austin Roofing Company (Round Rock location)

2 Summit Roofing

3 KangaRoof

519

3 of 3 independent, provisional

3 of 3

Kitchen remodeling

Cedar Park

1 Modern Vision Remodeling Experts

2 ATX Construction and Remodeling

3 512 Remodeling Construction & Design

49

3 of 3 independent, provisional

3 of 3

AC repair

Georgetown

1 Quality Cooling, Heating & Plumbing

2 Miller Climate Control

3 McCullough Heating, Air Conditioning & Plumbing

602

3 of 3 independent, provisional

3 of 3

Plumber

Leander

1 Plumb Doctors Inc.

2 Roger’s Plumbing

3 The Leander Plumber - Company

545

3 of 3 independent, provisional; Plumb Doctors assessed from its listing

2 of 3 Plumb Doctors listed no website

Land clearing

Hutto

1 E & J Land Clearing Company

2 MH Site Solutions

3 Jr Land Clearing

4

3 of 3 independent, provisional; assessed from listings

1 of 3 two listings had no website

Research notes How these searches were checked

Search sample reviewed September 30, 2026: four Semrush local-pack snapshots and one Google Maps list

Research checked September 30, 2026: four Semrush snapshots and a separate Google Maps list. This records visibility, not calls or jobs.

The first four rows came from the latest US search results Semrush had when the research was collected. The records do not give the exact date or location of those searches.

The Hutto row came from Google Maps while signed out, with the map centered on Hutto at zoom 12. That is a Maps list, not the local business list in Google Search. Review counts came from Google Maps listings on September 30.

The "independent" label came from website wording or business listings. The research did not check ownership records.

A site without franchise wording could still be a franchise. Some businesses had no website to check.

Separate Google Maps checks showed different results. Cabinet IQ of Cedar Park, a franchise, came first for kitchen remodeling.

The records do not show that independent contractors always come first. They also do not prove that reviews or service pages caused a search position.

Sources by search

Roofing contractor Round Rock

Latest Semrush local-pack snapshot available September 30

Kitchen remodeling Cedar Park

Latest Semrush local-pack snapshot available September 30

AC repair Georgetown

Latest Semrush local-pack snapshot available September 30

Plumber Leander

Latest Semrush local-pack snapshot available September 30

Land clearing Hutto

Google Maps list, not a Search local pack; September 30, Hutto-centered viewport

What the website audit found

September 2026 audit sample: 52 included website/location records, comprising 38 independent and 14 franchise records.

Check

Independent sample

Franchise sample

Average number of pages

87.2

34.5, local location section only

Has LocalBusiness schema

66%

100%

Has service + city pages

63%

100%

100+ Google reviews and supplied estimated US organic visits below 100/month

2 of 19

2 of 13

Research notes How these websites were checked

September 2026 audit sample: 52 included website/location records, comprising 38 independent and 14 franchise records

The records cover 59 businesses or locations. Seven were left out, and 52 website or location records from sources the researchers could access were included.

The sample covers roofing, remodeling, HVAC, plumbing and land clearing in Leander, Cedar Park, Round Rock, Georgetown, Hutto and nearby towns. It was not a random sample of all contractors.

Researchers counted pages from XML sitemaps, the files that list a site's pages. When those files could not be used, they followed links within the site. For franchises, they counted only the local section, so the two page averages cover different amounts of each site.

The schema check looked for LocalBusiness or a more specific business type in JSON-LD on the home or location page. JSON-LD is code that describes the business for search systems.

A "service and city page" had a web address or title that named a service and a Central Texas town. These checks do not tell us whether the page was useful or how well it performed in search.

The last row covers businesses with at least 100 Google reviews and a known Semrush traffic estimate: 19 independent records and 13 franchise records. It counts those with fewer than 100 estimated US visits a month from unpaid search.

Semrush estimated visits to the whole website or the franchise's local folder. A missing estimate means unknown, not zero. These estimates are not measured visits, map visibility, calls or leads.

How to check your own starting point

What to record when checking local visibility.

Check

What I record

What it can tell us

Service search

The actual phrase, such as a service you offer and a town you serve

Whether the result matches the work you want to discuss

Search conditions

Date, device and search location, with a saved result

The context of that observation, so it can be compared carefully

Maps and website results

The local results and the website results separately

Where the business was visible in that check

Business information

Profile details, actual services and the site pages that describe them

Whether customers can find accurate information about your business

Inquiries and jobs

Available call or form records, then your estimates and booked jobs separately

Whether an inquiry led to work, when your records establish that link

Compare the search, location and date before drawing conclusions

Google describes local ranking through relevance, distance and prominence. In plain terms, that means how well the business matches the search, how far away it is and how well known it is.

Clear service details help explain your business. They cannot remove distance or promise a position. One search does not show what every customer sees.

Separate visibility, inquiries and booked jobs

A call or form message is an inquiry. It becomes a booked job only when your records show that happened. We check those records together rather than count every click as a customer.

Your work is real. Your towns are real. Your website should say both.

How the work goes

Check it. Fix the details. Check the work.

We agree on the work in writing before anything starts. You keep control of every business account.

01

Check the search

I save the service, town, date and results so we keep an honest starting point.

Keep the starting point

02

Make details clear

We name your real services and service area across your site, profile and listings.

Agree on the changes

03

Check the work

You compare the completed changes with the written plan, line by line.

Review the finished work

Know exactly what is included

Your written scope covers five areas. Each one comes with a way for you to check it yourself.

Google Business Profile

Eligibility, access and assistance with accurate services and service-area information

Review the profile details and your account access

Services and towns

The jobs you want, where you actually work and which information customers need

Read the service priorities and page plan

Website and listings

The checks, corrections and useful content included in the proposal

Compare the completed changes with the written list

Review support

Help with a review request process and responses that fit your business

Review the process and messages before using them

Inquiries and reporting

Available data, the tracking setup in scope and how completed work will be reported

Check recorded inquiries and the work report against your own records

More detail Account access and how the work is checked

Agree on account access, service priorities and deliverables

Keep control of your business accounts. Before I make changes, we confirm who can access them, what work is included and what you need to send me.

Check the work against the agreed scope

The report should show what I finished and what the available records say. We agree on the work instead of using a fixed number of new pages or a promised search position as the plan.

Pathway Permit Expediting & Development Website example, not an SEO result

Show the work you actually do

Pathway Permit has separate service and service area pages written from real work. Your project pages follow the same four steps.

1 Get permission to share photos and any customer or property details.

2 Collect photos and a short description of the service, town and work performed.

3 Explain the job in plain language, using only details you can verify.

4 Review the page with the person who knows the work, then check permissions again before publication.

More detail Before you publish a project page

Get permission before publishing job photos or customer details

A town name may be enough to explain where the job was. Leave out private details and check that you can use the photos.

Describe the actual service, place and work performed

A page should explain a real job or service. Reusing the same page with another town name does not add those details. Google's helpful content guidance focuses on useful information for people.

Pathway Permit Expediting and Development shows my website work. It has separate service and service-area content. The example does not show contractor SEO results.

What three AI answers named

OpenAI API with web search, each question run once on Sep 30, 2026. Answers change, so a mention is an observation, not a promise.

“Best roofer in Round Rock TX”

Summit Roofing

KangaRoof / Feller Roofing

Roof Masters

“Who does land clearing near Hutto”

Bates Backhoe, Inc.

MH Site Solutions

Legacy Oak Land Clearing

Grounded Land Services

Heart of Texas Demolition

PRV Tree Service

“Kitchen remodeler Cedar Park reviews”

AGC Home Remodeling

Ace Remodeling TX

Austin Dream Remodeling LLC

Custom Surface Solutions

Kitchen Central

Texas Elite Remodeling

Cabinet IQ of Cedar Park

Businesses named, in answer order.

Research notes How these answers were collected

OpenAI API observations, not tests of the ChatGPT app: September 30, 2026

The Corner Post Web research records contain three questions tested once each through the OpenAI API on September 30, 2026, with web search on. The API is a way for software to send a question to the model. The table records names in those answers, not my recommendations or checked claims about those businesses.

The test used model gpt-5.5-2026-04-23 with web search. Its location was set to the US and Texas, without a city. Each question was run once, and answers can change.

The roofing answer listed KangaRoof and Feller Roofing twice as related names. The table groups those names instead of counting two separate companies.

The research did not test Perplexity, Gemini, Claude or Grok. It also did not independently check the ratings, credentials or other claims in the answers. The test does not tell us why a name appeared or whether it led to inquiries.

Collection dates by question

Best roofer in Round Rock TX

September 30, 2026

Who does land clearing near Hutto

September 30, 2026

Kitchen remodeler Cedar Park reviews

September 30, 2026

Useful site practices and their limits

Keep business information clear and checkable

Clear business details and useful service pages help people see what you do and where you work. Google says its usual SEO practices also apply to its AI search features. That does not promise a recommendation from ChatGPT or another tool.

Practice

What it helps explain

Limit

Accurate business details

Your real business name, contact information, services and service area

Accuracy does not guarantee an AI mention

Findable service information

Important details in readable page text, with useful links between pages

A page still needs to be accessible to the search system

Matching visible information

Any structured data should reflect what the page actually says

Google does not require special AI schema

Checkable work details

Factual project descriptions and supporting evidence you can publish

An example supports the work shown, not a future result

Make important business and service details easy to find

Google's AI search guidance says its AI features do not need extra technical steps or special changes. I focus on accurate information that people can find and read. I do not claim a formula that makes every AI tool recommend you.

Treat an AI mention as an observation, not a promise

If you check an AI answer, save the question, date and answer. Answers can change. One mention does not prove that anyone contacted or hired the business.

Pricing

One launch price. One monthly price. Both in writing.

Launch

$5,000

$2,500 up front, $2,500 at launch. Not extra charges.

New contractor website

Website built around your services and service area; page scope agreed before work

$3,800

SEO foundation

Initial work on the profile, site and business information, as agreed in your proposal

$1,200

Get the free audit first

Brace Post SEO and analytics

$1,100 a month

Ongoing work and reporting under the agreed monthly scope

Optional care plan

$95 a month

Hosting care, updates and small edits; confirm the included work in your proposal

I do not guarantee first place in search.

I do not add keywords to a business name that are not part of its real name.

I do not present repeated town pages as proof of local work.

More detail Price notes and what I do not promise

Separate launch fees, ongoing SEO and optional care

The $5,000 launch fee includes the $3,800 website and $1,200 SEO foundation. The two $2,500 payments split that fee, so they are not extra charges. Monthly SEO and optional care cost extra, separate from launch.

Agree on scope and timing before work starts

Your written proposal lists the work, account access, timing, extra costs and cancellation terms. I do not promise a search position, a number of calls or a date when SEO will bring booked work.

This table covers the contractor offer. General service packages cover different work. Your proposal confirms what applies to your business.

Before you pick a provider

Put your quotes side by side.

Copy fees and promises from up to three written quotes. See what the fees add up to, and what still needs an answer. This worksheet runs in your browser. Your entries are not saved or sent anywhere.

Up to 3 quotes, 1 to 60 months

Blank means Unknown, never zero

Print it or download JSON

Compare my quotes

How many quotes?

How many months do you want to compare? (1–60)

Calculate quoted fees

Clear worksheet

Download JSON

Print worksheet

Questions before you spend

Check the cost, the work and how you can judge it before you choose a provider.

How long does local SEO take for contractors?

It depends on your starting point, the work we agree on and other businesses in the results. We set a schedule for the work and check what was done. That schedule does not promise a search position or more calls.

Should contractors pay for ads or invest in SEO?

Start with the jobs you want, your budget and how much work you can take on. Ads and SEO have different costs and work, so ask for a written plan for each. Ask how the provider will check inquiries.

What matters most for contractor local SEO?

Make your services and real service area clear, with accurate business details. Google explains local results through how well a business matches the search, its distance and how well known it is. Clear information cannot remove distance or promise a search position.

How do contractors do local SEO without a storefront?

An eligible business that visits customers can use Google Business Profile without a shop. Google's business guidelines explain when to hide your address. Name the places you work and keep your home address private.

Do I need a page for every town I serve?

You do not need a page for every town. Name the towns you serve, and add a page when you have useful service or job details to share. Google's helpful content guidance focuses on useful information; swapping town names does not prove work in those places.

How do I get my business recommended by ChatGPT or other AI tools?

No provider can promise an AI recommendation. Keep your business details accurate and your service pages easy to find. Google's AI guidance covers its own features, not a formula for every AI tool.

Is contractor SEO a scam?

Ask what work the provider will do, what it costs and how you can check it. Keep control of your accounts, and ask to see the finished work. A website example alone does not prove more inquiries or booked jobs.

What does contractor local SEO cost?

My launch package costs $5,000: a $3,800 website and $1,200 SEO foundation, paid $2,500 up front and $2,500 at launch. Brace Post SEO and analytics is $1,100 a month; optional care is $95 a month. Your written proposal confirms the work and any extra costs.

Free video audit

What your free audit walks through

Tell me your trade and the towns you work. I'll record the free audit first, so you can see what's broken and what it would cost before you spend anything.

Audit walkthrough Example structure · not a client recording

Chapter 1 of 4: Your Google Business Profile

Your Google Business Profile

Eligibility, access, and whether your services and service area are accurate. I look at what customers see before they reach your site.

You can check: the profile details and who has account access.

Your service pages

Whether the site names the real jobs you want, in readable page text, with useful links between pages and business labels in the code.

You can check: the service priorities and page plan.

The towns you work

Which places you actually serve and how the site and profile say so. No copy-paste town pages: a page earns its place with real job details.

You can check: the towns named against where you really work.

What it would cost

What needs attention, in priority order, and what the work would cost and take, before you agree to anything. No obligation.

You can check: the proposal: work, access, timing, extra costs.

01 Profile

02 Service pages

03 Your towns

04 Price & timing

No automated report and no obligation. You get a recording from the person who would do the work.

Get the free audit

Get your free audit

Tell me your trade and the towns you work. I record the audit first, so you see what is broken and what it would cost before you spend anything. No automated report and no obligation.

Prefer to talk? 512-285-0332 reaches me directly. Either way you are talking to the person who does the work.

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What do you do, and what are you looking for?

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Where I work

Web design in Leander

Cedar Park

Liberty Hill

Georgetown

Round Rock

Websites for contractors

Local SEO for contractors

Local SEO

Local SEO in Leander

Cedar Park

Round Rock

Georgetown

Pflugerville