/* ============================================================
   1 · TOKENS
   ============================================================ */
:root{
  /* Corner Post brand: cedar, paper, caliche, amber, locate orange.
     Orange is non-text only (borders, ticks, big numerals); it fails 4.5:1
     as small text on both paper and cedar. */
  --ink:#12312F;
  --paper:#F5F7F2;
  --off:#E2E6DF;
  --muted:#576960;
  --line:rgba(18,49,47,.16);
  --amber:#F2B24C;
  --orange:#C7622F;

  --display:"Anton","Arial Narrow",Impact,Haettenschweiler,sans-serif;
  --pre-face:"Oswald","Arial Narrow",sans-serif;   /* load screen: condensed but light */
  --body:"Plus Jakarta Sans",-apple-system,BlinkMacSystemFont,"Segoe UI",Helvetica,Arial,sans-serif;
  --mono:ui-monospace,"SF Mono",Menlo,Consolas,"Liberation Mono",monospace;

  --pad:clamp(20px,4vw,58px);
  --maxw:1320px;

  /* re-measured by JS once the display face loads; these are safe fallbacks */
  --fs:clamp(46px,10vw,172px);
  --cap-ratio:0.716;
  --trim-top:0.186em;
  --trim-bottom:0.098em;
  --row-gap:0.055em;   /* horizontal, word ↔ window */
  --row-lead:0.085em;  /* vertical, row ↔ row      */
  --band:90px;         /* mobile image band height, solved by JS */

  --ease:cubic-bezier(.16,1,.3,1);
}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;background:#F5F7F2;color-scheme:light;overflow-x:clip}
body{
  margin:0;
  background:#F5F7F2;
  color:var(--ink);
  font-family:var(--body);
  font-size:16px;
  line-height:1.5;
  overflow-x:hidden;
  -webkit-font-smoothing:antialiased;
}
body.is-locked{overflow:hidden}
img,svg{display:block}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
:where(a,button,[tabindex]):focus-visible{outline:3px solid var(--ink);outline-offset:3px}

.u-shell{max-width:var(--maxw);margin:0 auto;padding-inline:var(--pad)}
.u-sr{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}
.u-label{font-family:var(--display);text-transform:uppercase;letter-spacing:.02em;line-height:1}

/* ============================================================
   2 · PRELOADER
   ============================================================ */
.pre{position:fixed;inset:0;z-index:100;background:var(--ink);overflow:hidden;display:grid;place-items:center}
.pre[hidden]{display:none}
.pre__bed{position:absolute;inset:-2% -12%;display:flex;flex-direction:column;justify-content:space-between}
.pre__strip{overflow:hidden;white-space:nowrap}
.pre__strip span{
  display:inline-block;
  font-family:var(--pre-face);
  font-weight:300;
  font-size:clamp(54px,10.5vw,142px);
  line-height:1.02;
  letter-spacing:.005em;
  text-transform:uppercase;
  color:#fff;
  opacity:.10;
  animation:slide 44s linear infinite;
}
.pre__strip:nth-child(even) span{animation-direction:reverse;animation-duration:56s}
@keyframes slide{from{transform:translate3d(0,0,0)}to{transform:translate3d(-50%,0,0)}}

.pre__core{position:relative;z-index:2;width:min(560px,80vw);text-align:center}
.pre__word{
  margin:0 0 .16em;
  font-family:var(--pre-face);
  font-weight:200;
  font-size:clamp(38px,7.4vw,86px);
  line-height:1;
  letter-spacing:.04em;
  text-transform:uppercase;
  color:#fff;
  min-height:1em;
}
.pre__meter{display:flex;align-items:center;gap:14px}
.pre__track{flex:1;height:clamp(28px,5vw,56px);background:rgba(255,255,255,.16)}
.pre__fill{height:100%;width:0;background:#fff}
.pre__pct{font-family:var(--pre-face);font-weight:300;font-size:clamp(28px,5vw,58px);line-height:1;color:#fff;min-width:3.8ch;text-align:left}
.pre__fill{transition:width .28s linear}
.pre__wipe{
  position:absolute;left:0;right:0;top:50%;height:130vh;
  background:var(--paper);
  transform:translateY(-50%) scaleY(0);
  z-index:3;
}
.pre.is-out .pre__wipe{transform:translateY(-50%) scaleY(1);transition:transform .8s var(--ease)}
.pre.is-out .pre__core{opacity:0;transition:opacity .24s linear}
.pre__skip{position:absolute;inset:0;z-index:4;cursor:pointer}

/* ============================================================
   3 · HEADER
   ============================================================ */
.hdr{
  position:fixed;inset:0 0 auto;z-index:40;
  display:flex;align-items:center;justify-content:space-between;gap:16px;
  padding:14px var(--pad);
  background:linear-gradient(var(--paper) 62%,rgba(255,255,255,0));
}
.brand{display:flex;align-items:center;gap:9px;padding:6px 2px;font-size:23px;font-weight:700;letter-spacing:-.03em}
.brand svg{width:24px;height:24px;flex:none}
.brand i{font-style:normal;font-weight:500;color:var(--muted)}

.nav{
  position:absolute;left:50%;transform:translateX(-50%);
  display:flex;gap:2px;padding:5px;
  border:1px solid var(--line);border-radius:999px;
  background:rgba(245,247,242,.78);
  -webkit-backdrop-filter:blur(6px);backdrop-filter:blur(6px);
}
.nav a{padding:13px 16px;border-radius:999px;font-size:14.5px;font-weight:500;line-height:1;transition:background .18s,color .18s}
.nav a:hover{background:var(--off)}
.nav a[aria-current]{background:var(--ink);color:#fff}
@media (max-width:960px){.nav{display:none}}

.menu-btn{display:none;align-items:center;gap:11px;min-height:44px;padding:0 4px;font-size:14.5px;font-weight:500}
@media (max-width:960px){.menu-btn{display:flex}}
.menu-btn i{position:relative;display:block;width:26px;height:9px;flex:none}
.menu-btn i::before,.menu-btn i::after{content:"";position:absolute;right:0;height:2px;background:currentColor;transition:width .25s var(--ease)}
.menu-btn i::before{top:0;width:26px}
.menu-btn i::after{bottom:0;width:15px}
.menu-btn:hover i::after{width:26px}

.sheet{
  position:fixed;inset:0;z-index:60;
  background:var(--ink);color:var(--paper);
  display:grid;grid-template-rows:auto 1fr auto;
  padding:14px var(--pad) var(--pad);
  clip-path:inset(0 0 100% 0);
  transition:clip-path .55s var(--ease);
}
.sheet[hidden]{display:none}
.sheet.is-open{clip-path:inset(0 0 0 0)}
.sheet__top{display:flex;align-items:center;justify-content:space-between;gap:16px}
.sheet__close{display:flex;align-items:center;gap:10px;min-height:44px;font-size:14.5px;font-weight:500}
.sheet__close b{font-weight:500;font-size:21px;line-height:1}
.sheet__links{align-self:center;display:flex;flex-direction:column;padding:6vh 0}
.sheet__links a{
  font-family:var(--display);
  font-size:clamp(40px,10vw,118px);
  line-height:1.02;
  text-transform:uppercase;
  transition:color .2s,transform .3s var(--ease);
}
.sheet__links a:hover{color:var(--amber);transform:translateX(14px)}
.sheet__foot{display:flex;flex-wrap:wrap;gap:8px 28px;font-size:15px;color:#C7D3CC}
.sheet__foot a:hover{color:var(--paper)}

/* ============================================================
   4 · HERO — the signature block
   ============================================================ */
.hero{background:var(--paper);min-height:calc(100vh - var(--bannerH,104px));min-height:calc(100svh - var(--bannerH,104px));display:flex;flex-direction:column;justify-content:center;padding:clamp(76px,10vh,120px) 0 clamp(24px,4vh,48px)}
.hero__shell{max-width:none;width:100%;margin:0 auto;padding-inline:var(--pad)}
@media (min-width:621px){.hero__shell{max-width:80vw}}

.head{margin:0;font-weight:400}
.head__row{
  position:relative;
  display:flex;align-items:stretch;
  gap:var(--row-gap);
  font-size:var(--fs);
  line-height:1;
}
.head__row + .head__row{margin-top:var(--row-lead)}
.head__row--1{z-index:2}
.head__row--1{width:75%}
.head__row--2{width:100%}

.word{
  flex:0 0 auto;
  font-family:var(--display);
  font-size:1em;
  line-height:1;
  letter-spacing:-.005em;
  white-space:nowrap;
  /* cap-height trim — makes the text box equal the cap box so the
     image windows line up with the tops and baselines of the letters */
  margin-top:calc(-1 * var(--trim-top));
  margin-bottom:calc(-1 * var(--trim-bottom));
}

/* a window onto the shared image plane */
.win{position:relative;flex:1 1 0;min-width:34px;overflow:hidden;contain:paint;background:var(--off)}
.plane{position:absolute;top:0;left:0;width:100%;height:100%}
.shot{position:absolute;inset:0;width:100%;height:100%;opacity:0;transition:opacity .85s ease}
.shot.is-on{opacity:1}

/* stickers */
.tag{
  position:absolute;right:0;bottom:0;z-index:3;
  padding:.2em .34em .24em;
  font-size:max(15px,.175em);
  color:var(--ink);
  box-shadow:0 2px 10px rgba(0,0,0,.14);
}
.tag--amber{background:var(--amber)}
.tag--cedar{background:#fff;color:var(--ink);border:2.5px solid var(--orange)}

.hero__foot{
  display:flex;align-items:flex-end;justify-content:space-between;
  gap:clamp(20px,5vw,64px);
  margin-top:clamp(20px,3.4vh,44px);
}
.lede{margin:0;max-width:34ch;font-size:clamp(16px,1.35vw,18px);line-height:1.45}

.cta{
  flex:none;
  display:inline-flex;align-items:center;gap:22px;
  min-height:52px;padding:16px 22px;
  background:var(--ink);color:#fff;
  font-size:clamp(18px,1.9vw,26px);
  transition:background .2s;
}
.cta svg{width:1em;height:1em;flex:none;transition:transform .3s var(--ease)}
.cta:hover{background:#0D2624}
.cta:hover svg{transform:translateX(5px)}

.reel{
  display:inline-flex;align-items:center;gap:11px;
  min-height:44px;margin-top:clamp(16px,3vh,40px);
  font-size:14.5px;font-weight:500;color:var(--muted);
}
.reel span{
  display:grid;place-items:center;
  width:34px;height:34px;flex:none;
  border:1px solid var(--line);border-radius:50%;
  transition:background .2s,color .2s,border-color .2s;
}
.reel svg{width:9px;height:11px}
.reel:hover{color:var(--ink)}
.reel:hover span{background:var(--ink);color:#fff;border-color:var(--ink)}

/* phone: full-viewport hero, type stacks, one full-width window band whose
   height is solved for at runtime so everything fits above the banner */
@media (max-width:620px){
  .hero{
    min-height:100vh;
    min-height:100svh;
    padding:74px 0 24px;
    display:flex;flex-direction:column;justify-content:center;
  }
  .hero__shell{width:100%}
  .head__row{flex-wrap:wrap}
  .head__row--1{width:100%}
  .head__row .word{flex:0 0 100%}
  .head__row--1 .win{display:none}
  .head__row--2{flex-direction:column;align-items:stretch}
  .head__row--2 .win{flex:0 0 auto;height:var(--band);min-height:48px}
  .hero__foot{flex-direction:column;align-items:flex-start;gap:18px}
  .lede{max-width:42ch}
  .cta{width:100%;justify-content:space-between}
}

/* landscape phones: short viewport, so drop the tall padding rather than
   forcing a full-screen hero that would push the type down to nothing */
@media (max-height:520px) and (max-width:1000px){
  .hero{min-height:0;padding:70px 0 18px}
  .reel{margin-top:16px}
  .hero__foot{margin-top:18px}
}

/* --- intro choreography, two beats ---------------------------------------
   BEAT 1 (.is-in)   the headline lands alone, centred, windows collapsed
   BEAT 2 (.is-open) the previews open, pushing the type out to its final
                     position, and the tagline / tags / CTA follow

   Initial states come FIRST so the .is-in and .is-open rules that follow
   can override them, and everything is scoped to .js so a script failure
   can never leave the hero invisible. --- */
.js .hero .word{opacity:0}
.js .hero .word--pushL{transform:translateX(34%)}
.js .hero .word--pushR{transform:translateX(-26%)}
.js .hero .tag{opacity:0}
.js .hero .tag--amber{transform:translate(38%,52%) rotate(-7deg) scale(.7)}
.js .hero .tag--cedar{transform:translate(-6%,58%) rotate(-6deg) scale(.7)}
.js .hero .hero__foot,.js .hero .reel{opacity:0;transform:translateY(14px)}

/* beat 1 · collapsed previews, rows shifted so the type reads as centred.
   translateX rather than margin so the shift can't cause overflow. */
.js .hero .win{max-width:0}
.js .hero .head__row{transform:translateX(var(--center,0px))}

.js .hero.is-in .word{opacity:1;transform:translateX(0);transition:opacity .5s ease,transform 1.1s var(--ease)}

/* beat 2 */
.js .hero.is-open .win{max-width:var(--wmax,100%);transition:max-width 1.15s var(--ease)}
.js .hero.is-open .head__row{transform:translateX(0);transition:transform 1.15s var(--ease)}
.js .hero.is-open .tag{opacity:1;transition:opacity .35s ease .8s,transform .6s var(--ease) .78s}
.js .hero.is-open .tag--amber{transform:translate(38%,52%) rotate(-7deg) scale(1)}
.js .hero.is-open .tag--cedar{transform:translate(-6%,58%) rotate(-6deg) scale(1)}
.js .hero.is-open .hero__foot,.js .hero.is-open .reel{opacity:1;transform:none;transition:opacity .6s ease .35s,transform .8s var(--ease) .35s}

/* on phones the preview is a horizontal band, so it opens on height */
@media (max-width:620px){
  .js .hero .win{max-width:none;max-height:0;min-height:0}
  .js .hero .head__row{transform:none}
  .js .hero.is-open .win{max-width:none;max-height:var(--band);min-height:0;transition:max-height 1.15s var(--ease)}
  .js .hero.is-measuring .win{max-width:none;max-height:var(--band);transition:none}
}

/* the solver has to measure the hero as it will finally sit, not collapsed
   mid-intro; this state is applied and removed inside a single frame */
.js .hero.is-measuring .win{max-width:var(--wmax,100%);transition:none}
.js .hero.is-measuring .head__row{transform:none;transition:none}

/* the sticker sits outside the type, so it must not be clipped away */
.head__row{overflow:visible}

/* ============================================================
   5 · TICKER
   ============================================================ */
.ticker{position:sticky;bottom:0;z-index:30;background:var(--ink);color:var(--paper);overflow:hidden;padding:clamp(14px,2vw,26px) 0}
.ticker__run{display:flex;width:max-content;animation:slide 38s linear infinite}
.ticker__run>span{
  font-family:var(--display);
  font-size:clamp(28px,4.2vw,56px);
  line-height:1.1;text-transform:uppercase;white-space:nowrap;
}
.ticker b{color:var(--amber);font-weight:400;padding:0 .2em}

/* ============================================================
   6 · PROCESS
   ============================================================ */
.sec{padding:clamp(88px,13vw,176px) 0}

.sec__head{display:flex;flex-wrap:wrap;align-items:flex-end;justify-content:space-between;gap:18px;margin-bottom:clamp(44px,6vw,84px)}
.eyebrow{margin:0;font-size:13px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.sec__title{
  margin:.14em 0 0;
  font-family:var(--display);font-weight:400;
  font-size:clamp(36px,6.4vw,88px);
  line-height:.94;text-transform:uppercase;letter-spacing:-.01em;
}
.sec__note{margin:0;max-width:30ch;font-size:16px;color:var(--muted)}

.step{
  display:grid;
  grid-template-columns:auto 1fr minmax(0,30ch) auto;
  align-items:center;
  gap:clamp(18px,4vw,56px);
  padding:clamp(26px,3.4vw,46px) 0;
  border-top:1px solid var(--line);
  transition:padding-left .35s var(--ease);
}
.step:last-of-type{border-bottom:1px solid var(--line)}
.step:hover{padding-left:14px}
.step__n{font-family:var(--display);font-size:clamp(14px,1.4vw,19px);color:var(--muted)}
.step__t{margin:0;font-family:var(--display);font-weight:400;font-size:clamp(26px,4.4vw,58px);line-height:1;text-transform:uppercase}
.step__d{margin:0;font-size:16px;color:var(--muted)}
.step__mark{width:12px;height:12px;flex:none;background:var(--off);border-radius:50%;transition:background .3s}
.step:hover .step__mark{background:var(--amber)}
@media (max-width:860px){
  .step{grid-template-columns:auto 1fr;row-gap:8px}
  .step__d{grid-column:2}
  .step__mark{display:none}
}

/* ============================================================
   7 · WORK
   ============================================================ */
.work{display:grid;grid-template-columns:repeat(2,1fr);gap:clamp(24px,3.4vw,48px)}
@media (max-width:700px){.work{grid-template-columns:1fr}}
.card{display:block}
.card__win{position:relative;display:block;aspect-ratio:4/3;overflow:hidden;background:var(--off)}
.card__win svg{position:absolute;inset:0;width:100%;height:100%;transition:transform .6s var(--ease)}
.card:hover .card__win svg{transform:scale(1.045)}
.card__meta{display:flex;align-items:baseline;justify-content:space-between;gap:12px;margin-top:13px}
.card__t{margin:0;font-family:var(--display);font-weight:400;font-size:clamp(20px,2.2vw,29px);line-height:1;text-transform:uppercase}
.card__s{margin:0;font-size:14px;color:var(--muted);text-align:right}

/* ============================================================
   8 · CLOSER + FOOTER
   ============================================================ */
.closer{background:var(--ink);color:var(--paper);padding:clamp(88px,13vw,176px) 0 clamp(34px,4vw,52px)}
.closer__big{
  margin:0;
  font-family:var(--display);font-weight:400;
  font-size:clamp(46px,13vw,200px);
  line-height:.88;text-transform:uppercase;letter-spacing:-.015em;
}
.closer__row{display:flex;flex-wrap:wrap;align-items:flex-end;justify-content:space-between;gap:26px;margin-top:clamp(26px,4vw,52px)}
.closer p{margin:0;max-width:34ch;color:#C7D3CC;font-size:16px}
.cta--light{background:var(--paper);color:var(--ink)}
.cta--light:hover{background:var(--amber)}
.foot{
  display:flex;flex-wrap:wrap;gap:10px 26px;justify-content:space-between;
  margin-top:clamp(46px,8vw,96px);padding-top:20px;
  border-top:1px solid rgba(255,255,255,.16);
  font-size:14px;color:#9FB3A9;
}
.foot a:hover{color:var(--paper)}

/* ============================================================
   8b · SERVICE ROWS, WEEKS, PLANS, FAQ, CONTACT FORM
   ============================================================ */
.step--svc{grid-template-columns:auto 1fr minmax(0,30ch) auto;text-decoration:none}
.ill{width:clamp(56px,6vw,84px);height:auto;flex:none}
.step--svc .ill rect:first-child,.step--svc .ill circle:first-child{transition:transform .3s var(--ease)}
.pathnote{margin:clamp(32px,4.5vw,56px) 0 0;max-width:64ch;font-size:15px;color:var(--muted)}

.weeks{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(28px,4.5vw,64px)}
.week{border-top:1px solid var(--line);padding-top:22px}
.week__n{margin:0 0 16px;font-family:var(--display);font-size:clamp(44px,5vw,68px);line-height:1;color:var(--orange)}
.week__t{margin:8px 0 8px;font-family:var(--display);font-weight:400;font-size:clamp(21px,2.3vw,29px);line-height:1;text-transform:uppercase}
.week__d{margin:0;font-size:16px;color:var(--muted)}
@media (max-width:760px){.weeks{grid-template-columns:1fr;gap:22px}}

.card__ph{position:relative;display:grid;place-items:center;aspect-ratio:4/3;background:var(--off);border:1px solid var(--line);overflow:hidden;transition:background .3s}
.card__ph-in{display:grid;gap:6px;justify-items:center;text-align:center;font-size:13.5px;color:var(--muted);transition:transform .5s var(--ease)}
.card__ph-in b{font-family:var(--display);font-weight:400;letter-spacing:.06em;text-transform:uppercase;font-size:15px;color:var(--ink)}
.card:hover .card__ph{background:#D8DED2}
.card:hover .card__ph-in{transform:scale(1.05)}
.card__tag{margin:0 0 6px;font-size:12.5px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.card .card__s{text-align:left;margin-top:12px;max-width:56ch}
.card__meta{margin-top:20px}

.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,40px);align-items:stretch}
@media (max-width:900px){.plans{grid-template-columns:1fr}}
.plan{display:flex;flex-direction:column;gap:18px;padding:clamp(28px,3.4vw,44px);border:1px solid var(--line);border-radius:clamp(18px,2vw,26px);background:var(--paper)}
.plan--deep{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.plan__head{display:flex;align-items:center;justify-content:space-between;gap:12px}
.plan__name{margin:0;font-family:var(--display);font-weight:400;font-size:clamp(20px,2vw,26px);line-height:1;text-transform:uppercase}
.plan__tag{padding:7px 13px;border:1px solid var(--line);border-radius:999px;font-family:var(--mono);font-size:11.5px;font-weight:500;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);white-space:nowrap}
.plan--deep .plan__tag{color:#C7D3CC;border-color:rgba(245,247,242,.34)}
.plan__price{margin:0;font-family:var(--display);font-weight:400;font-size:clamp(21px,2.1vw,27px);line-height:1.12;text-transform:uppercase;letter-spacing:.01em}
.plan__sub{margin:0;font-size:15px;color:var(--muted);line-height:1.5}
.plan--deep .plan__sub{color:#C7D3CC}
.plan__list{margin:0;padding:0;list-style:none;display:grid;gap:12px;font-size:15px}
.plan__list li{display:flex;gap:10px;align-items:flex-start}
.ok{width:15px;height:15px;flex:none;margin-top:3px;fill:none;stroke:var(--orange);stroke-width:2.2;stroke-linecap:round;stroke-linejoin:round}
.plan--deep .ok{stroke:var(--amber)}
.plan__cta{margin-top:auto;display:inline-flex;align-items:center;justify-content:center;gap:12px;min-height:52px;padding:14px 24px;border-radius:999px;background:var(--ink);color:var(--paper);font-family:var(--mono);font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;transition:background .2s,color .2s}
.plan__cta svg{width:1em;height:1em;flex:none;transition:transform .3s var(--ease)}
.plan__cta:hover{background:#0D2624}
.plan__cta:hover svg{transform:translateX(4px)}
.plan--deep .plan__cta{background:var(--amber);color:var(--ink)}
.plan--deep .plan__cta:hover{background:#E9A83F}

/* compact tier list inside a plan card: name, price, one line each */
.tierlist{margin:0;padding:0;list-style:none;display:grid}
.tierlist li{display:grid;grid-template-columns:1fr auto;gap:3px 14px;align-items:baseline;padding:13px 0;border-top:1px dashed rgba(18,49,47,.3)}
.tierlist b{font-family:var(--display);font-weight:400;font-size:16.5px;line-height:1.1;text-transform:uppercase;letter-spacing:.01em}
.tierlist .tierlist__p{font-family:var(--mono);font-size:12.5px;font-weight:600;letter-spacing:.03em;white-space:nowrap}
.tierlist small{grid-column:1 / -1;font-size:13.5px;line-height:1.45;color:var(--muted)}

/* service cards: three across on a shared subgrid, so icon, heading,
   body and spec list rows start and end at the same height on every card */
.svcs{display:grid;grid-template-columns:repeat(3,1fr);grid-template-rows:auto auto auto auto;gap:20px clamp(16px,2vw,26px)}
.svc{
  display:grid;grid-template-rows:subgrid;grid-row:span 4;align-items:start;
  padding:clamp(24px,2.8vw,40px);
  border-radius:clamp(16px,2vw,26px);
  background:var(--off);
  transition:background .3s;
}
.svc:hover{background:#D8DED2}
.svc__ill{grid-row:1;justify-self:center;width:clamp(96px,9vw,126px);height:auto;padding:clamp(16px,1.6vw,24px);background:var(--paper);border-radius:clamp(16px,1.6vw,22px)}
.svc__t{grid-row:2;margin:6px 0 0;font-family:var(--display);font-weight:400;font-size:clamp(24px,2.2vw,33px);line-height:1;text-transform:uppercase;letter-spacing:-.005em;text-align:left;text-wrap:balance}
.svc__d{grid-row:3;margin:0;font-size:15.5px;line-height:1.6;color:var(--muted)}
.svc__list{grid-row:4;align-self:start;margin:0;padding:14px 0 0;list-style:none;display:grid;grid-template-columns:1fr;gap:11px;border-top:1px solid var(--line);width:100%}
.svc__list li{font-family:var(--mono);font-size:11.5px;font-weight:500;letter-spacing:.07em;text-transform:uppercase;line-height:1.6;color:#44554F}
@media (max-width:900px){
  .svcs{grid-template-columns:1fr}
  .svc__ill{width:104px;padding:20px}
}

.faq{max-width:840px}
.faq details{border-bottom:1px solid var(--line)}
.faq details:first-of-type{border-top:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:16px;min-height:44px;padding:22px 0;font-weight:600;font-size:16.5px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:var(--display);font-size:24px;line-height:1;color:var(--ink);transition:transform .25s var(--ease)}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq p{margin:0 0 24px;max-width:65ch;font-size:15.5px;color:var(--muted)}

.contact-grid{display:grid;grid-template-columns:1fr minmax(0,520px);gap:clamp(28px,5vw,72px);margin-top:clamp(40px,6vw,80px)}
@media (max-width:900px){.contact-grid{grid-template-columns:1fr}}
.closer__lead{margin:0;max-width:44ch;color:#C7D3CC;font-size:16px}
.closer__direct{margin:22px 0 0;max-width:44ch;color:#9FB3A9;font-size:15px}
.closer__direct a{color:var(--paper);text-decoration:underline;text-underline-offset:3px}
.qform{display:grid;gap:20px}
.qform__hp{position:absolute;left:-9999px;height:1px;overflow:hidden;margin:0}
.qfield{display:grid;gap:7px}
.qfield label{font-size:12.5px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:#9FB3A9}
.qfield input,.qfield textarea{width:100%;padding:13px 14px;font:inherit;font-size:16px;color:var(--paper);background:rgba(245,247,242,.06);border:1px solid rgba(245,247,242,.3);border-radius:0;resize:vertical}
.qfield input:focus-visible,.qfield textarea:focus-visible{outline:3px solid var(--amber);outline-offset:2px}
.closer :focus-visible,.plan--deep :focus-visible{outline-color:var(--amber)}
.qform .cta{justify-self:start}

@media (max-width:860px){
  .step--svc{grid-template-columns:auto 1fr auto}
  .step--svc .step__d{grid-column:2}
  .step--svc .ill{display:block;grid-row:1 / span 2;grid-column:3;width:48px}
}

/* ============================================================
   8c · CONTRAST FLOW · alternating dark sections
   ============================================================ */
.sec--dark{background:var(--ink);color:var(--paper)}
.sec--dark .eyebrow{color:#9FB3A9}
.sec--dark .sec__note,.sec--dark .step__d,.sec--dark .week__d,.sec--dark .pathnote,.sec--dark .faq p,.sec--dark .div-intro{color:#C7D3CC}
.sec--dark .step,.sec--dark .week,.sec--dark .faq details{border-color:rgba(245,247,242,.22)}
.sec--dark .step__n{color:#9FB3A9}
.sec--dark .week__n{color:var(--amber)}
.sec--dark .faq summary::after{color:var(--amber)}
.sec--dark :focus-visible{outline-color:var(--amber)}
.sec--dark .card__ph{background:rgba(245,247,242,.07);border-color:rgba(245,247,242,.22)}
.sec--dark .card__ph-in{color:#9FB3A9}
.sec--dark .card__ph-in b{color:var(--paper)}
.sec--dark .card:hover .card__ph{background:rgba(245,247,242,.13)}
.sec--dark .card__tag{color:#9FB3A9}
.sec--dark .card__s{color:#C7D3CC}
/* plans invert on a dark section: paper cards, and the featured card stays
   cedar with a soft paper glow so it reads as the one lit from behind */
.sec--dark .plan{background:var(--paper);border-color:transparent;color:var(--ink)}
.sec--dark .plan .plan__sub{color:var(--muted)}
.sec--dark .plan .plan__tag{color:var(--muted);border-color:rgba(18,49,47,.22)}
.sec--dark .plan .ok{stroke:var(--orange)}
.sec--dark .plan .plan__cta{background:var(--ink);color:var(--paper)}
.sec--dark .plan .plan__cta:hover{background:#0D2624}
.sec--dark .plan--deep{background:var(--ink);color:var(--paper);border:1px solid rgba(245,247,242,.3);box-shadow:0 0 0 8px rgba(245,247,242,.05),0 0 80px rgba(245,247,242,.22)}
.sec--dark .plan--deep .plan__tag{color:#C7D3CC;border-color:rgba(245,247,242,.34)}
.sec--dark .plan--deep .plan__sub{color:#C7D3CC}
.sec--dark .plan--deep .ok{stroke:var(--amber)}
.sec--dark .plan--deep .plan__cta{background:var(--amber);color:var(--ink)}
.sec--dark .plan--deep .plan__cta:hover{background:#E9A83F}
.sec--dark .plan :focus-visible{outline-color:var(--ink)}
.sec--dark .plan--deep :focus-visible{outline-color:var(--amber)}

/* light closer + receipt slip + light footer */
.cta--ghost{background:transparent;color:var(--ink);border:1px solid var(--line)}
.cta--ghost:hover{background:var(--off)}
.receipt{border:1.5px solid var(--ink);background:var(--paper);padding:clamp(24px,3vw,36px);display:grid;gap:2px;align-self:start}
.receipt__head{margin:0 0 14px;font-size:12.5px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.receipt__row{display:flex;justify-content:space-between;gap:18px;padding:12px 0;border-bottom:1px dashed rgba(18,49,47,.3);font-size:15.5px}
.receipt__row span:last-child{white-space:nowrap;font-weight:600}
.receipt__total{display:flex;justify-content:space-between;gap:18px;padding:16px 0 4px;font-family:var(--display);font-size:clamp(19px,2vw,25px);text-transform:uppercase;line-height:1.1}
.receipt__note{margin:14px 0 0;font-size:13.5px;color:var(--muted)}
.foot--light{border-top-color:var(--line);color:var(--muted)}
.foot--light a:hover{color:var(--ink)}

/* ============================================================
   9 · MOTION PREFERENCES
   ============================================================ */
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important}
  .js .hero .win{max-width:none;max-height:none}
  .js .hero .head__row{transform:none}
  .js .hero .word,.js .hero .tag,.js .hero .hero__foot,.js .hero .reel{opacity:1;transform:none}
  .js .hero .tag--amber{transform:translate(38%,52%) rotate(-7deg)}
  .js .hero .tag--cedar{transform:translate(-6%,58%) rotate(-6deg)}
}

/* ============================================================
   10 · SERVICES PAGE
   ============================================================ */
.quote-lead{margin:0;max-width:50ch;font-size:clamp(16px,1.4vw,18px);color:#3D4E4B}
/* ---- services page ---- */
.shero{padding-top:clamp(120px,17vh,200px);padding-bottom:clamp(40px,6vw,72px)}
.shero h1{margin:0;font-family:var(--display);font-weight:400;font-size:clamp(40px,7.6vw,104px);line-height:.94;text-transform:uppercase;letter-spacing:-.01em}
.shero .lede{margin:clamp(18px,2.6vw,30px) 0 0;max-width:52ch}
.jump{display:flex;flex-wrap:wrap;gap:12px;margin-top:clamp(30px,4vw,52px)}
.jump a{display:inline-flex;align-items:center;gap:10px;min-height:44px;padding:10px 16px;border:1px solid var(--line);font-size:14.5px;font-weight:600;transition:background .2s,color .2s,border-color .2s}
.jump a b{font-family:var(--display);font-weight:400;color:var(--muted)}
.jump a:hover{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.jump a:hover b{color:var(--amber)}
.division{scroll-margin-top:90px}
.divhead{display:grid;grid-template-columns:1fr auto;gap:clamp(24px,5vw,72px);align-items:start;margin-bottom:clamp(40px,6vw,88px)}
@media (max-width:760px){.divhead{grid-template-columns:1fr}}
.divhead .ill{width:clamp(96px,11vw,152px);padding:clamp(20px,2.2vw,32px);background:var(--off);border-radius:clamp(16px,1.8vw,24px)}
.sec--dark .divhead .ill{background:rgba(245,247,242,.08)}
.div-tag{margin:0 0 8px;font-size:12.5px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.div-intro{margin:20px 0 0;max-width:62ch;font-size:16.5px;color:var(--muted)}
.div-price{margin:26px 0 0;font-family:var(--display);font-weight:400;font-size:clamp(21px,2.4vw,30px);line-height:1.1;text-transform:uppercase}
.step--inc{grid-template-columns:auto 1fr minmax(0,34ch) auto}
.inc-ok{display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);white-space:nowrap}
.opts{display:grid;grid-template-columns:1fr 1fr;gap:clamp(20px,3vw,36px)}
@media (max-width:760px){.opts{grid-template-columns:1fr}}
.opt{padding:clamp(26px,3.2vw,40px);border:1px solid var(--line);background:var(--paper)}
.opt .div-tag{margin-bottom:10px}
.opt h3{margin:0 0 8px;font-family:var(--display);font-weight:400;font-size:clamp(19px,2vw,25px);line-height:1;text-transform:uppercase}
.opt p{margin:0;font-size:15.5px;color:var(--muted)}
.quote-grid{display:grid;grid-template-columns:1fr minmax(0,380px);gap:clamp(28px,5vw,72px);align-items:start;margin-top:clamp(26px,4vw,52px)}
@media (max-width:860px){.quote-grid{grid-template-columns:1fr}}
.cta-row{display:flex;flex-wrap:wrap;gap:14px;margin-top:26px}
/* free audit entry row, sits on the dark SEO division above the tiers */
.audit{display:grid;grid-template-columns:1fr auto;gap:clamp(20px,4vw,56px);align-items:center;padding:clamp(24px,3vw,40px);border:1px solid rgba(245,247,242,.28);border-radius:clamp(14px,1.8vw,20px);margin-bottom:clamp(28px,4vw,48px)}
.audit .div-tag{color:#9FB3A9}
.audit__t{margin:0 0 8px;font-family:var(--display);font-weight:400;font-size:clamp(22px,2.6vw,34px);line-height:1;text-transform:uppercase}
.audit__d{margin:0;max-width:60ch;font-size:15.5px;color:#C7D3CC}
@media (max-width:760px){.audit{grid-template-columns:1fr}.audit .cta{justify-self:start}}
@media (max-width:860px){
  .step--inc{grid-template-columns:auto 1fr auto}
  .step--inc .step__d{grid-column:2}
  .step--inc .inc-ok{grid-row:1;grid-column:3}
}

/* ============================================================
   11 · SITE PAGES · areas links, slim closer, facts, casework
   ============================================================ */
.areas{display:flex;flex-wrap:wrap;align-items:baseline;gap:10px 22px;margin-top:clamp(40px,7vw,84px);font-size:14px;color:#9FB3A9}
.areas__t{font-family:var(--mono);font-size:11.5px;font-weight:500;letter-spacing:.08em;text-transform:uppercase}
.areas a{text-decoration:underline;text-underline-offset:3px;text-decoration-color:rgba(245,247,242,.35)}
.areas a:hover{color:var(--paper)}
.areas + .foot{margin-top:22px}
.areas--light{color:var(--muted)}
.areas--light a{text-decoration-color:rgba(18,49,47,.3)}
.areas--light a:hover{color:var(--ink)}

/* facts strip: short mono facts under a case study or page hero */
.facts{display:flex;flex-wrap:wrap;gap:10px 14px;margin:clamp(24px,3.4vw,40px) 0 0;padding:0;list-style:none}
.facts li{padding:9px 15px;border:1px solid var(--line);border-radius:999px;font-family:var(--mono);font-size:12px;font-weight:500;letter-spacing:.07em;text-transform:uppercase;color:var(--muted);white-space:nowrap}
.sec--dark .facts li,.shero--dark .facts li{border-color:rgba(245,247,242,.28);color:#C7D3CC}

/* case study prose: measured columns of plain paragraphs */
.case{display:grid;grid-template-columns:minmax(0,30ch) 1fr;gap:clamp(24px,4.5vw,64px);padding:clamp(26px,3.4vw,46px) 0;border-top:1px solid var(--line)}
.case:last-of-type{border-bottom:1px solid var(--line)}
.case__t{margin:0;font-family:var(--display);font-weight:400;font-size:clamp(23px,2.6vw,34px);line-height:1;text-transform:uppercase}
.case__b{max-width:66ch;font-size:16.5px;line-height:1.65;color:#3D4E4B}
.case__b p{margin:0 0 1.1em}
.case__b p:last-child{margin-bottom:0}
.case__b ul{margin:0 0 1.1em;padding-left:1.2em}
.case__b li{margin-bottom:.45em}
.sec--dark .case{border-color:rgba(245,247,242,.22)}
.sec--dark .case__b{color:#C7D3CC}
@media (max-width:760px){.case{grid-template-columns:1fr;gap:14px}}

/* card facts: mono meta row on work cards */
.card__facts{display:flex;flex-wrap:wrap;gap:8px 18px;margin:14px 0 0;padding:0;list-style:none}
.card__facts li{font-family:var(--mono);font-size:11.5px;font-weight:500;letter-spacing:.07em;text-transform:uppercase;color:var(--muted)}

/* proof block on town and trade pages: one real nearby build */
.proof{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:clamp(28px,5vw,72px);align-items:center}
.proof .card{display:block}
.proof__b{max-width:56ch;font-size:16.5px;line-height:1.65;color:#3D4E4B}
.proof__b p{margin:0 0 1.1em}
.proof__b p:last-child{margin-bottom:0}
@media (max-width:860px){.proof{grid-template-columns:1fr}}

/* slim closer: dark call to action without the form */
.closer--slim{padding:clamp(72px,10vw,140px) 0 clamp(34px,4vw,52px)}
.closer--slim .closer__row{margin-top:clamp(22px,3.4vw,44px)}

/* page hero variants */
.shero .cta-row{margin-top:clamp(26px,4vw,48px)}
.shero .lede{max-width:56ch}

/* real screenshot inside a work card */
.card__ph--img{padding:0}
.card__ph--img img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:top;transition:transform .6s var(--ease)}
.card:hover .card__ph--img img{transform:scale(1.045)}

/* play badge over a video poster card */
.card__play{position:absolute;inset:0;display:grid;place-items:center}
.card__play span{display:grid;place-items:center;width:74px;height:74px;border-radius:50%;background:rgba(18,49,47,.85);color:var(--paper);box-shadow:0 8px 30px rgba(0,0,0,.3);transition:transform .3s var(--ease),background .2s}
.card:hover .card__play span{transform:scale(1.1);background:var(--ink)}
.card__play svg{width:26px;height:26px;margin-left:4px}

/* popover video player: dimmed backdrop, click outside closes */
.vmodal{position:fixed;inset:0;z-index:80;display:grid;place-items:center;padding:clamp(16px,4vw,48px);background:rgba(13,38,36,.8);-webkit-backdrop-filter:blur(5px);backdrop-filter:blur(5px)}
.vmodal[hidden]{display:none}
.vmodal video{max-width:min(92vw,900px);max-height:86vh;border-radius:14px;background:#000;box-shadow:0 30px 90px rgba(0,0,0,.55);display:block}
.vmodal__close{position:absolute;top:16px;right:20px;display:flex;align-items:center;gap:10px;min-height:44px;padding:0 6px;color:var(--paper);font-size:14.5px;font-weight:500}
.vmodal__close b{font-weight:500;font-size:21px;line-height:1}
.vmodal :focus-visible{outline-color:var(--amber)}

/* ============================================================
   12 · BEZEL CARDS · work gallery and process, from the preview kit
   ============================================================ */
.bezel{padding:8px;border-radius:30px;background:linear-gradient(180deg,rgba(245,247,242,.22),rgba(18,49,47,.06));box-shadow:0 1px 0 rgba(245,247,242,.18) inset,0 28px 60px rgba(13,38,36,.14)}
.sec--dark .bezel{background:linear-gradient(180deg,rgba(245,247,242,.1),rgba(0,0,0,.18));box-shadow:0 1px 0 rgba(245,247,242,.08) inset,0 24px 50px rgba(0,0,0,.28)}
.stage{display:block;border-radius:22px;background:var(--paper);color:var(--ink);overflow:hidden;min-height:100%}
.stage--deep{background:#0D2624;color:var(--paper)}

.cases{display:grid;gap:clamp(14px,1.8vw,22px)}
@media (min-width:860px){.cases{grid-template-columns:1fr 1fr}}
a.bezel{display:block;transition:transform .35s var(--ease)}
a.bezel:hover{transform:translateY(-4px)}
.case-art{display:block;height:clamp(200px,24vw,270px);position:relative;overflow:hidden;background:var(--off)}
.case-art img{width:100%;height:100%;object-fit:cover;object-position:top;transition:transform .6s var(--ease)}
a.bezel:hover .case-art img{transform:scale(1.04)}
.case-body{display:block;padding:clamp(20px,2.2vw,28px) clamp(20px,2.2vw,28px) clamp(24px,2.4vw,30px)}
.case-tag{margin:0 0 9px;font-family:var(--mono);font-size:10.5px;font-weight:500;letter-spacing:.14em;text-transform:uppercase;color:#A84E22}
.case-body h3{margin:0 0 10px;font-family:var(--display);font-weight:400;font-size:clamp(21px,2.2vw,28px);line-height:.95;text-transform:uppercase}
.case-body p{margin:0;font-size:15.5px;line-height:1.55;color:#3D4E4B}
.case-link{display:inline-flex;margin-top:16px;font-family:var(--mono);font-size:11.5px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--ink);border-bottom:1.5px solid var(--amber);padding-bottom:3px}

.flow{display:grid;gap:clamp(14px,1.8vw,22px)}
@media (min-width:860px){.flow{grid-template-columns:repeat(3,1fr)}}
.fnode{padding:28px 26px 32px;min-height:240px;display:flex;flex-direction:column;align-items:flex-start}
.fnum{font-family:var(--display);font-size:clamp(44px,4vw,58px);line-height:1;color:var(--amber)}
.fwhen{margin:12px 0 8px;font-family:var(--mono);font-size:11px;font-weight:500;letter-spacing:.14em;text-transform:uppercase;color:#9FB3A9}
.fnode h3{margin:0 0 10px;font-family:var(--display);font-weight:400;font-size:clamp(21px,2vw,27px);line-height:1;text-transform:uppercase}
.fnode p{margin:0;font-size:15.5px;line-height:1.55;color:#C7D3CC}

/* ============================================================
   13 · PHONE FIXES · badges stay inside the viewport
   ============================================================ */
@media (max-width:620px){
  .js .hero .tag--amber{transform:translate(2%,52%) rotate(-7deg) scale(.7)}
  .js .hero.is-open .tag--amber{transform:translate(2%,52%) rotate(-7deg) scale(1)}
  .js .hero .tag--cedar{transform:translate(-4%,58%) rotate(-6deg) scale(.7)}
  .js .hero.is-open .tag--cedar{transform:translate(-4%,58%) rotate(-6deg) scale(1)}
  .tag{right:6px}
}

/* ============================================================
   14 · STICKY CALL BUTTON · header right group
   ============================================================ */
.hdr__right{display:flex;align-items:center;gap:clamp(10px,1.4vw,18px)}
.callbtn{display:inline-flex;align-items:center;gap:8px;min-height:40px;padding:0 15px;border-radius:999px;background:var(--ink);color:var(--paper);font-family:var(--mono);font-size:12.5px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;white-space:nowrap;transition:background .2s,transform .2s}
.callbtn svg{width:15px;height:15px;flex:none}
.callbtn:hover{background:#0D2624;transform:translateY(-1px)}
.callbtn--light{background:var(--amber);color:var(--ink)}
.callbtn--light:hover{background:#E9A83F}
.cta.callbtn{display:inline-flex;min-height:52px;padding:16px 22px;border-radius:0;background:transparent;color:var(--ink);font-family:var(--display);font-weight:400;font-size:clamp(18px,1.9vw,26px);letter-spacing:.02em;text-transform:uppercase}
.cta.callbtn:hover{background:var(--off);transform:none}
@media (max-width:420px){.callbtn span{display:none}.callbtn{padding:0 12px}}
